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AM/FM Radio Drives Results For Pharmaceutical Brands: Multiple Case Studies Reveal AM/FM Radio Drives Incremental Reach And Action, Grows Share Of Voice, And Delivers High Creative Scores At A Fraction of TV's
Report: Radio Has One Of The Lowest CPMs In Major Media. | Story | insideradio.com
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Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What Game Of Thrones Teaches Us About The Power Of Audio | Westwood
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Radio Advertising Measurement: CPP or CPM | Veritone One
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How P&G is re-investing in radio to find TV audiences | Ad Age
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Trung Phan on Twitter: "3/ What's interesting about OOH is that if used correctly, the cost to reach 1k people (aka CPM) is cheaper than other ad options. https://t.co/78qhaOQ6zl" / Twitter