![Why Gucci's controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands | South China Morning Post Why Gucci's controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/02/10/cf3080f1-fc15-421e-bd6b-b20c95b2841a_c8cedb4e.jpg?itok=MMxgQFSz&v=1644484045)
Why Gucci's controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands | South China Morning Post
![Animals are not an accessory': Gucci criticised for using real tigers in new campaign | The Independent Animals are not an accessory': Gucci criticised for using real tigers in new campaign | The Independent](https://static.independent.co.uk/2022/01/15/16/gucci%20tiger.jpg?width=1200)
Animals are not an accessory': Gucci criticised for using real tigers in new campaign | The Independent
![The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1640605514/DiaryHeroArticle_CNY2022-02_001_Default.jpg)
The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories
![The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories](https://media.gucci.com/content/DiaryArticleSingle_Standard_768x1075/1640605510/DiaryArticleSingle_CNY2022-03_001_Default.jpg)
The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories
![The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1640605513/DiaryHeroArticle_CNY2022-01_001_Default.jpg)
The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories
![The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories](https://media.gucci.com/content/DiaryArticleDouble_Standard_1400x894/1640605506/DiaryArticleDouble_CNY2022-01_001_Default.jpg)
The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories
![The article: GUCCI CELEBRATES THE YEAR OF THE TIGER WITH A SPECIAL COLLECTION AND DEDICATED CAMPAIGN The article: GUCCI CELEBRATES THE YEAR OF THE TIGER WITH A SPECIAL COLLECTION AND DEDICATED CAMPAIGN](https://cdn.tag-walk.com/news_slide/gu761cny2022prcrops300dpi02-216bc323.jpeg)